Sunday 17 July 2011

frugi

One of my absolute favourite things about running my own business is searching out beautiful new breastfeeding clothing designers and bringing them to Bella Mama, so UK mamas can have the most gorgeous nursing designs to choose from when breastfeeding their babies...


I'm delighted to introduce another brand new designer to the range at bellamama, Love Milk is a new organic breastfeeding clothing brand set up in Sweden by mum of three, Helena Henning.



Love Milk offers a new type of nursing top, that works as an addition to a mum's existing wardrobe, which saves money as well as the environment and lets new mamas keep their own style.



Their design is unique and patented and allows breastfeeding discreetly in public with no fuss at all! The top has been designed with a deeper armhole, that is also fitted around the bust and stays there. To feed, you simply pull the armhole over the breast from the side, which means you don't show your boobs off to anyone. To hide the nursing access, you only need to wear your favourite cardigan, zip thru, shirt or tunic. It also works brilliantly with baby wraps, as it's so easy to access that your baby can stay in the wrap while feeding.


The top is made of 95% certified organic cotton and 5% elastane in a super soft jersey quality. It’s very elastic, yet gives great support when you don’t feel your firmest. Only environmentally friendly textile dyes, prints and production methods are used for Love Milk's products. Helena feels a great responsibility as a designer to create great pieces that won’t harm the world we live in.


Helena's background is in the fashion industry. She has a bachelor degree in fashion and textiles and worked as a mens and womenswear designer in London for 5 years, and a further 6 years in Sweden. She also has a degree in pattern cutting, which helps to make sure the fit of Love Milk's garments works for new mothers.


Check out Love Milk's range, available for the first time in the UK, at Bella Mama now!

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