The Bella Mama YouTube channel

Sometimes seeing a single picture of a piece of breastfeeding or maternity wear isn't enough. Of course, it does give you some information, but it can still be hard to figure out how it will look and feel on your own body. You need to see how it looks on a real person- and a real person who has recently had a new baby, too!

It can also be really handy to see how breastfeeding clothes are intended to work. We like to sell tops and dresses that are simple, not overcomplicated, but it's nice for our mamas to see the wares in action before deciding which looks the easiest to use when breastfeeding and the comfiest and best looking when not. That's why we decided to build our very own Bella Mama channel on YouTube. Now, anyone who is curious about how our products work can take a look.

Breastfeeding clothes are intended to be discreet. First time mamas can be a little reluctant to give them a try, not knowing exactly how they work and how well. By watching the videos, we hope to show anyone who is considering breastfeeding away from the home just how easy and problem-free it can be. 




Bella Mama isn't just a shop that sells maternity wear. We want to be a resource for new mums and encourage more happy, healthy breastfeeding across the country. The YouTube channel is just one of the ways we're trying to make breastfeeding easier, more fun, and more popular.

Rock the Celeb Look with Maternity Knitwear

Autumn is well and truly upon us. A chill is in the air which means it’s time to cosy up in jumpers, fleeces and cardigans, and these days you can find maternity clothes that will look chic and stylish whilst keeping you toasty warm – pregnant celebs everywhere are rocking the knitwear trend, and with plenty of options to choose from you’ll be able to do the same.

The right maternity wear will mean you can keep your bump snug and cosy whilst looking great at the same time, and with plenty of knitwear items to choose from you’ll be spoilt for choice. Think chunky knits, oversize yet flattering jumpers and v-neck sweaters to flatter your new figure, and when you team them with on-trend pencil skirts you’ll be giving your look a designer edge whilst keeping effortlessly comfortable. Jumpers no longer have to be relegated to the back of the wardrobe or only worn when you’re relaxing at home, because the right pieces can catapult you up the style stakes.

Just take a look at Jennifer Garner – she’s been seen rocking the knitwear trend on numerous occasions throughout her pregnancy, and you can achieve the same look by opting for stylish jumpers or by layering fitted tops and casual cardigans. With so many different maternity clothes to choose from you’ll be spoilt for choice and if you come to us you’re bound to find all the maternity wear you could need to keep you warm yet stylish during the winter months, so make sure to channel the celeb trend of maternity knitwear and you can’t go wrong.